Top 10 Car Insurance Providers Ranked by Customer Satisfaction (2025)
Based on recent surveys and industry rankings, for customer service, claims handling, trustworthiness, and overall satisfaction, here’s how the top insurers compare in 2025—primarily focusing on the U.S. market. Canada, UK, and Australia segments are included where data allows.
United States – National Carriers
1. USAA
Tops multiple satisfaction categories according to The Zebra: 8.9/10 overall. Best for service, trust, and online experience. Note: Open only to military personnel and families.
2. Erie Insurance
Ranks 2nd overall by Zebra (8.8/10). Praised for claims service and high likelihood of recommendation. Available in select states.
3. American Family
Scored 8.4/10. Offers personalized support and usage-based discounts.
4. AAA
Tied for 4th with 8.4/10. Known for trusted roadside assistance and loyalty benefits.
5. State Farm
Scored 8.3/10. Praised for affordability, claim service, and overall satisfaction.
6. GEICO
Ranks 6th with 8.2/10. Strong value and affordability, with good digital tools.
7. Farmers
Also scored 8.2/10. Known for regional support and customizable policy options.
8. Liberty Mutual
Scored 8.1/10. Offers competitive pricing and features.
9. Travelers
Scored 8.1/10. Ranked #1 overall by Insure.com for value and claims support.
10. Allstate
Tied at 8.1/10. Well-known for bundling and nationwide availability.
Canada
CAA Insurance leads in customer satisfaction, offering innovative pay-as-you-go coverage. Desjardins/The Personal is also highly rated for claims and service in Quebec.
United Kingdom
Admiral is a top insurer for pricing. Direct Line and Churchill also perform well in surveys. Claims satisfaction varies by provider.
Australia
Youi and RAC Insurance top call-centre satisfaction rankings. Industry-wide service scores have room for improvement.
Top 10 Summary Table (USA)
Rank | Company | Satisfaction | Highlights |
---|---|---|---|
1 | USAA | 8.9/10 | Best overall; military only |
2 | Erie Insurance | 8.8/10 | Best for claims & recommendation |
3 | American Family | 8.4/10 | Great support & discounts |
4 | AAA | 8.4/10 | Strong loyalty & roadside help |
5 | State Farm | 8.3/10 | Affordable, reliable, popular |
6 | GEICO | 8.2/10 | Top for affordability |
7 | Farmers | 8.2/10 | Customizable options |
8 | Liberty Mutual | 8.1/10 | Feature-rich, fair pricing |
9 | Travelers | 8.1/10 | #1 for value & service |
10 | Allstate | 8.1/10 | Well-rounded & widely available |
Final Thoughts
If you’re shopping for auto insurance in 2025, these companies offer the best blend of satisfaction, claims service, and digital experience. Always compare quotes, read the fine print, and consider your specific needs when choosing the best provider.